Serra Consulting

Serra Consulting is based in Stanford, San Francisco and Munich. As strong believers in US innovation, we primarily consult with late-stage innovators in the clean tech and smart grid sectors.

Familiarity with Challenges CEOs Face

Extensive consultations with CEOs and board members of clean-tech and smart-grid innovators in Silicon Valley and Germany give us an on-going insight into who will survive and emerge as winners when the global economy starts to grow again.

While leaders make the most of the transient stimulus package at home, they are skeptical whether substantially-higher budgetary outlays and up-front investments to enter new markets are still justifiable.

Many are playing it safe in anticipation of consolidation in hyped-up industry sectors. However, we see that true leaders, while keeping costs down, choose to invest wisely into initiatives that enable their companies to emerge as winners when the dust settles.

Drawing upon our operational experience, we help CEOs avoid common pitfalls when entering the target markets, such as paying too much for the wrong location or getting stuck with incompatible workforce.

The Founders

Serra Consulting was founded by two Sloan Fellows from the Stanford Graduate School of Business.

Our Values

• Commitment
• Follow Through
• Integrity

Our Strengths

Our business instincts were honed during 36 years of combined strategic and hands-on management experience on four continents. We apply the academic foundation to real situations as needed. We draw on the global network of Sloan Fellows and Stanford Business alumni.